India’s Government Proposes Mandatory Labelling of AI Generated Content: What Businesses, Platforms & Legal Counsel Must Know
The Indian government has taken a decisive step toward regulating artificial intelligence and synthetic media. On 22 October 2025, the Ministry of Electronics & Information Technology (MeitY) released draft amendments to the IT Rules 2021, mandating visible labelling of AI-generated visual and audio content. The proposal targets deepfakes, misinformation, and…